10 Expert Tips on How to Land Your First Real Estate Client

10 Expert Tips on How to Land Your First Real Estate Client

Are you a new real estate agent in Kenya looking to kickstart your career and secure your first client? Congratulations on taking the exciting step into the world of real estate. As a newcomer to the industry, you may be wondering how to attract clients and establish yourself in a competitive market.

Fear not, as we have compiled a list of proven strategies to help you land your first client as a real estate agent in Kenya. Let’s dive in and discover how you can make your mark as a new real estate agent and land that coveted first client.

1. Network within your community.

Building a strong network within your community is a crucial step in generating your first client. Start by reaching out to your friends, family, and acquaintances and let them know about your new real estate agent status. Attend local events, such as community gatherings or business networking events, and engage in conversations with people in your area. Spread the word about your services and be sure to mention how you can help with their real estate needs. Building personal connections and word-of-mouth referrals can be a powerful tool in generating your first client.

2. Offer free consultation.

As a new real estate agent, offering free consultation can be a great way to attract potential clients. This allows you to showcase your expertise and build trust with potential clients. During the consultation, provide valuable advice and guidance on their real estate needs, such as buying, selling, or investing in properties. Be professional, knowledgeable, and approachable, and use this opportunity to demonstrate your expertise and build a positive relationship with potential clients.

3. Utilize social media.

Social media platforms, such as Facebook, Instagram, and LinkedIn, can be effective tools in finding clients. Create engaging content, such as posts, articles, and videos, that provide valuable information about the local real estate market, share tips for home buyers or sellers, and showcase your expertise. Use targeted advertising to reach potential clients in your area and engage with your audience by responding to comments and inquiries. Building a strong online presence can help you attract potential clients who are actively looking for real estate services.

4. Collaborate with local businesses.

Partnering with local businesses, such as mortgage brokers, home builders, and interior designers, can be a mutually beneficial way to generate referrals. Offer to promote their services to your clients in exchange for them promoting your real estate services to their clients. For example, you can provide referrals for a mortgage broker to your clients who are looking to finance their home purchase, and the mortgage broker can refer clients who are looking to buy or sell properties to you. This collaborative approach can expand your reach and generate leads from other professionals’ networks.

5. Join real estate associations.

Joining real estate associations and professional organizations can provide you with networking opportunities and access to potential clients. Attend industry events, seminars, and workshops to connect with other professionals and potential clients. Building relationships with fellow real estate professionals can lead to referrals and clients. Additionally, being a part of a professional association can lend credibility to your business and demonstrate your commitment to professionalism in the real estate industry.

6.    Create a professional real estate website.

Having a professional website can establish your online presence and serve as a hub for potential clients to learn more about your services. Include information about your background, services you offer, testimonials from satisfied clients, and a contact form for potential clients to reach out to you. Use professional photos and engaging content to showcase your expertise and build trust with potential clients. Optimize your website for search engines with relevant keywords to increase your online visibility and attract potential clients who are searching for real estate services online.

7. Utilize online classifieds.

Websites and online platforms that list real estate properties, such as property listing websites and classifieds(e.g ,, can be a valuable source of potential clients. Create compelling listings with high-quality photos and detailed descriptions of your services. Be sure to respond promptly to inquiries and follow up with potential clients to provide more information and build relationships. Utilize these platforms to showcase your listings, expertise, and professionalism to potential clients who are actively searching for properties or real estate services online.

8. Volunteer in your community.

Volunteering for local events, charities, or community organizations can provide you with exposure to potential clients while also giving back to your community. By volunteering, you can meet and interact with potential clients in a non-sales environment, which can help build trust and rapport. Additionally, volunteering allows you to showcase your commitment to your community and establish yourself as a trustworthy and reliable real estate agent. Be sure to attend community events, participate in local activities, and actively engage with people to create meaningful connections that can lead to potential clients in the future.

9. Offer exclusive promotions or discounts.

As a new real estate agent, you can offer exclusive promotions or discounts to attract potential clients. For example, you can offer a discounted commission rate for your first few clients, or provide additional services such as a free home evaluation or a complimentary staging consultation. These promotions can incentivize potential clients to choose you over other agents and give you a competitive edge in the market. Be sure to clearly communicate the value of your promotions and highlight how they can benefit potential clients.

10. Leverage your personal networks.

Don’t underestimate the power of your personal networks in generating your first client. Reach out to your contacts, such as former colleagues, classmates, or acquaintances, and let them know about your new real estate agent status. Ask for referrals or introductions to potential clients who may be in need of real estate services. Your existing networks can be a valuable source of leads and referrals, and leveraging them can help you jumpstart your real estate business.


By employing these strategies and consistently engaging with your community and networks, you can generate leads and turn them into your first clients, paving the way for a successful career in the real estate industry. Remember to be patient, persistent, and professional in your approach, and always provide excellent customer service to build a positive reputation and establish long-term relationships with your clients.

If you want to stay ahead in the dynamic Kenyan real estate industry, be sure to check out our other blogs for more expert advice and insights. Success in real estate requires continuous learning and adaptation, so stay informed and stay ahead of the game.

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