4 Common Mistakes Real Estate Agents Make with Personal Relationships
As realtors, our relationships with people are the foundation of
our business. Relationships lead to referrals, which make our businesses
sustainable. A personal relationship is just that, personal. It’s about keeping
relationship alive through phone calls, texts for birthday wishes, grabbing coffee
during a weekend, emails. It is vitally important to focus on the relationship
you have with each client. Here are 4 common mistakes real estate agents make
with personal relationship.
1. Failure to personalize your communication
Personalized communication is one of the keys to a successful
business. In a world where everyone is
bombarded with information and correspondence, as areal estate agent your need
a way to stay relevant to your customers without causing an interruption. Do a
personalized email and customized messages that is relatable to the customer. A
happy and satisfied customer will not only repurchase from you, but will also
market your product to their friends and family, ultimately benefiting your
business. Be an asset to your clients. Learn how
to personalize your real estate communication
2. Neglecting to Follow Up with Current/Future Clients
Research from the National
Association of Realtors reports that 89 percent of consumers say they’d use
the same agent again, but in reality only 11 percent of those consumers
actually use the same agent again. This
is usually because the agent failed to maintain a relationship after the
completion of the sale.
Most successful realtors keep in touch with past clients via
client parties, community events, holiday gatherings and mailings. You can personally
contact past clients on important dates such as birthdays and anniversaries.
These are happy days for clients and also an opportunity to advice, update and
counsel. The cost of keeping a new client is significantly lower than the cost
of acquiring a new one. Also following up with potential clients is
the number one skill that real estate agents need to master to build their
client roster and grow their business. The best way to avoid follow up issues
is simple stay in contact with all potential customers. Nurture your potentials
for some time before their transaction gets ready
3. Being too pushy
Every buyer wants to deal with a real estate agent who can walk
them through the process with confidence without being pushy. Pushy agents often scare customers away. As an
agent you should strive to advice your clients rather than pressuring them and
making them ether run away or buying a house that doesn’t fit their needs or
for a higher price than necessary. Whenever you deal with an unsure client, you
should remain patient and wait for them to come to terms with any decision they
want to make. Remember the ultimate goal
is to build relationship with your clients.
4. Not being proactive enough
A proactive agent is the professional that shows a proactive
attitude most of the times and in all the circumstances. A proactive agent has ability
to not only taking good care of sellers but also assisting new clients .One way
of becoming proactive is through social media. Social media monitoring gives you an
opportunity to identify, track and respond to ongoing conversations about your
company and properties and through this you develop relationship with potential
customers. Whenever your agents identify an opportunity, they should reach out,
make a connection, and share helpful information. In this manner, they can
build up a trustworthy image and attract more clients along the way. See how to
become a proactive
real estate agent
Summary
It is important to focus on the relationship you have with each
client for you to strengthen your relationships with your clients. This helps
you create clients for life and referrals from clients who trust you and
have total confidence in you, and you will create more business than you ever
knew existed.
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