5 Ways Technology is Changing the process of buying and selling property in Kenya.

Technology has transformed the process of buying and selling
houses. It has really made things more comfortable for home sellers. Whether
you are looking to buy or sell a home, technology has transformed buying and
selling in big way. Nowadays, paperwork can be completed without picking up a
pen, many people will see your property online before they see it in person.

Most real estate agents also use social media, email
marketing, and other technology-driven platforms to communicate with buyers and
market to local communities as well. Here are a few ways in which technology
has improved the state of buying and selling in real estate.

1. Most
of property purchases start
online.

According to research
by the National Association of Realtors, 99% of Millennials, 89% of Older Boomers and 77% of the Silent
Generation searched online websites when buying a property. On average, about
43% of buyers start their property-search online. As a buyer, search
portals like Premier Agent can help you get started. This site helps you with
information that helps you in decision making at the comfort of your home.

As a real estate agent, it
means that you need to have a very good online presence. Whether is creating a
good Facebook
page, a website or joining real estate online platforms.  Once you create a Facebook page and a client “likes” your page, they will begin to see your posted content on their timeline. We support you to list
your experience, homes sold in the past and you even get to have past clients
rate your services. This helps to showcase your experience and generates trust. As an agent, identify ways to build your
expertise and position yourself as an ethical professional your clients and
community can rely on.

2. Transparency
process

The roll out of Adhisasa
by the government
has a potential impact in the real estate industry, from buying property to due
diligence. Ardhisasa is an online platform that allows Citizens, other
stakeholders and interested parties to interact with land information held and
processes undertaken by Government. You can now search for land ownership, pay your land rent on Ardhisasa, at the comfort of
your home or office.

3.     Mobile apps are
making buying and selling easier

Most
common
listing websites like ours also have apps that you can use to
make the buying or selling process an
even easier one. You can sign up to get notifications sent to your smart
device about properties that you have favorited, as well as about properties
that may be suitable for you. These apps ask you to set the criteria for what
you want in a home, including size, location and even specific features that
you would like the property to have.

 4.   Data Analytics

For real estate agents, getting
and following up on leads remains as important as ever. A CRM is a must-have
for every real estate business. It eliminates the cutthroat competition that
causes leads to slip from your plate onto another team’s. It is the primary
step in the adoption of technology in the sales and marketing process of a real
estate business. CRM Africa with offices in
Nairobi provides affordable software to generate leads, get insights and
convert more leads to business with an easy to use software for your business. The
real estate CRM helps you engage with customers across multiple channels at
each stage of the lifecycle. Get the right context across different media and
stay notified in real-time.

5. Virtual
Experience of Potential Homes

Virtual reality (VR) is one technology that is
becoming more popular
among buyers and businesses alike. Advanced builders are already moving
beyond photos, and even 360-degree videos, clients are now offered 3D virtual
property tours on their devices. 

Although virtual reality is still new in real
estate, it is almost tailor-made for this market! VR allows users to navigate
floor plans digitally, unlike anything on the market. These immersive
3-Dimensions tours will drastically change the pre-construction phase for new
houses as potential buyers have a chance to see what the spaces look like
before any construction has begun.

In Conclusion

Technology has had a good impact on real estate and
the great benefit is that the availability of listing data and market trends
will help buyers and sellers to make more informed decisions. If you
need help to develop a website that showcases your company, we can help you get
there. We also help you get ahead of the curve by giving you free access to the
best property listing website in Kenya.