Posts are often the first impressions that people have of your business, so make sure they attract and engage potential customers.
Your audience is looking for a connection and is more likely to engage with a post that feels personal rather than something that's over-produced or obviously not created by you. Your posts should therefore be attractive and obviously engaging. Use these simple ways to have the best posts
1. Be Creative
It’s important to create post that are creative, for you to capture your reader’s attention. Use high quality creative images, videos and text, that will make the audience interact more with the posts. You should ensure that your post accurately reflects your brand or your message.
2. Create actionable content
When an action is directly related to your business goal, it does not only increase engagement but also creates value to your business. It’s therefore advisable to have a call –to- action button to you page highlighted with the post that needs an action, prompt people to call, sign up for something, to book appointments etc. Another way is by asking your audience friendly but engaging questions that leverage their interest, and opinions on your post.
3. Understand your audience
Before developing engaging post, you need to know who is in your audience. Know where they are from, their age, their interests and the kind of posts they have interacted with in the past, and pay attention to engagement of each post that is the likes, comments and shares. If the engagement is s not so good try to create different types of posts or different versions until you find a tactic that works for you. Page Insights can help you learn more about your audience and what content resonates with them most. You can also grow your audience and engagement in 5 simple ways
4. Keep it simple
Let it be short, clear, sweet, creative and to the point.
Avoid unnecessary tangents, typo, bad grammar and wordy sentences
In order to gain attention, write your posts as Facebook graphics and chose the best color scheme.
5. Pin significant posts
The first thing that your audience sees when they view open your Facebook page is a pinned post. Pin major announcement like new app feature, upcoming events or any kind of changes, great testimonial from a highly satisfied customer, catchy video that sums up your organization, your best performing content etc. See 8 secrets of having goo posts on your page
i. Pinned posts on Facebook only stay up for a week. If you want a post to be pinned for longer than that, you have to manually repin it every 7 days.
ii. If you pin a post about an upcoming sale, remove it after the sale to avoid confusing people
Posting blanket statements and opinions usually won't get a great response but posting in a way that catches people's attention, motivates them to take action that pays huge dividends.
Become a pro today.