Over the past decade, the real estate sector in Kenya has become increasingly digital. Consumers are going online at a rapid pace to look for information to support their buying decisions. Nine out of ten home buyers today rely on the internet as one of their primary research sources. Additionally, 51 Percent of purchasers turn to the web as their first step in the buying process. In today’s complex, rapidly changing, and digitally driven media environment, capturing a buyer’s attention to build a real estate business is tougher than ever.

Having a well-developed brand and strong online presence should be important to any real estate professional. This is where we come in to help you. We provide you with a unique platform to network with other real estate, gain more brand exposure and build credibility as a trusted resource in the real estate sector in Kenya. We do this by:

1. Building Your Online presence

In a recent study by Zillow Group, 87 percent of home buyers surveyed indicated that they used an online resource when searching for homes.  Given the overwhelming online trend, it’s more important than ever that you showcase your diverse skills so that consumers can find you quickly and easily. We give you the ability to show all products that you have for sale- both current and past listings, all in one place. Recent sales demonstrate your local market expertise and experience. Customers use this criteria to choose the right agent to contact. Make sure every transaction you have done is uploaded to your agent profile. 

By using Premier Agent website, you can showcase your experience in the industry and be contacted easily.When you log in to your profile, you can then update your professional bio. Your professional bio is a great way to connect with potential clients and showcase your credibility and the value of your services. Use this section to highlight specialties, expertise, credentials, accomplishments and memberships.

2. Helping you gain and showcase your network

You’ve heard it a million times and know from experience that real estate is all about relationships. You network to build your sphere of influence and connect with new people. 34 percent of all sales are done by two agents working together. By listing with us, it makes other real estate agents in Kenya to find and contact you in our agent finder platform. If you are close to 5 other agents, we provide you with the ability to multiply this. Just to remind you of the old saying- your network is your net worth.

3. Collating your reviews in one place

Reviews have arguably the largest impact on your profile effectiveness. Customers want to work with a professional who has received praise from other buyers and sellers.

Take a minute and search for yourself on Google. Try entering your name, followed by the phrase “real estate”. What kind of results popped up? If you’re like most agents, you likely found a few links to your social media profiles or your personal real estate website.

Now put yourself in the mindset of someone looking to buy or sell their home. Maybe they came across your name in a property listing, or perhaps they are friends with one of your past clients. Either way, would your online presence be enough to convince you to hire yourself?

Younger buyers put a high level of value on finding an agent that’s honest and trustworthy. Similarly, older buyers are looking to work with someone with a positive reputation and extensive knowledge. If you’re not known for being an honest, reliable and knowledgeable agent, you’re at a severe disadvantage to your competition.

4. Helping you develop personal websites

While we work very hard to ensure that we give you the best online presence, you may find that a personal website if still necessary. This is because you may want to share more information about yourself than just what you can share on our website.

Your personal website can be the backbone of your entire online presence. When prospective clients search for you, it’s probably going to be one of the first things they see. Your website’s sole purpose is to promote your brand and business, and as such it should be designed to generate results. You must have noticed our website is easy to use. If you need such a website, we have readymade templates that can be customized to your needs so that we can get you online quickly.

5. Social media support

Social media has made it much easier for the average real estate professional to increase their exposure without drastically increasing their marketing budget. Although it’s next to impossible to keep track of all the social media platforms out there, the most popular sites to focus on include Facebook, Twitter and LinkedIn. We can help you develop content to keep your fans, followers and connections engaged. This allows you to concentrate on other aspects of your business.

6. Helping you create a blog. 

Delivered on a consistent basis, compelling and engaging blog content can attract any number of followers and increase your online presence. A blog gives you a voice and identity. It can help you connect with potential clients, letting them know who you are, what your values are, and what you’re most knowledgeable about. Writing a blog post doesn’t have to be difficult — you can share your message in six easy steps.

Once you register and log in to your account, you can create articles that showcase your experience in the real estate sector in Kenya. By creating blogs, you gain credibility of your abilities and build a network of clients that depend on your knowledge. You can read blogs created by other agents in our blog page.

Conclusion

At the end of the day, your personal brand is going to continue to define itself whether you intentionally contribute to its development and growth. If you want to set yourself up for success, you need to take control of your personal brand and frame it so that it fits in with your professional goals and ambitions. With consumers having such widespread access to information, one of the most dangerous things to your business isn’t having a negative online reputation – it’s having no real online presence at all.

By registering and listing your properties with us, we can work together to ensure you get a better online presence, gain more exposure which increases the possibilities of increasing your sales.