Social Media Content Calendar: What it is and it benefits in real estate Business.
Over years social media has become a powerful platform for product/services
advertisement and for brand building.
Social media marketing is highly commendable especially in the digital
world we are in today .It helps you get to reach a large number of potential customers
within seconds of posting an ad, helping you reduce your costs. For you to
easily manage all your social media channels with ease you need to a social media
content calendar.
What is social media
content calendar?
Social media content calendar is a calendar of all of your
social media posts. It helps you to plan out and organize future social media
content to be placed on all your social media networks. It spares your time of
coming up with the topic right before it’s time to get down to work and write
your next post as the deadline before deadline.
In business, it’s sometimes overwhelming to create an
awesome content and to manage your social media accounts. With social media
content calendar you will be able to create a central source of truth where you
can plan upcoming posts, stay organized, track what’s been posted, and track
the performance of each of your social media channels.
Here are some of the benefits of having a social media
content calendar in your real estate business.
1. It help you create and schedule your post ahead
of time
You don’t have to worry about what to post every single day.
With a well-organized calendar you can plan and schedule all of your social
media posts in advance instead of knocking it out on the day of. It helps you
to plan posts for the entire week, or the entire month, depending on the
calendar you are using, you’re able to reduce your everyday stress of figuring
out what to post on that specific day, which is very time consuming and a
productivity killer. It is the best way to efficiently manage your time and
resources.
2. Maintains consistency
Consistency is key in social media marketing. Social media
calendar ensures no days or weeks will go without a single piece of content
being published. It allows you to create a consistent flow of content and develop
a brand voice. When you consistently post on social media you keep your
audience engaged and this organically creates brand. By being consistent with
your followers, you’ll build loyal followers that will share and talk about
your brand, you know what they say about word of mouth Consistency is critical in your real
estate social media strategy.
3. It helps you to keep track of your
performance
Social media content calendar allows you to track your matrix.
With this, you will be able to measure the effectiveness and success of your
content and overall marketing efforts. It provides the opportunity to schedule
your experiments towards improvement.
It helps you track the following on your social media
accounts:
i.
The number of “likes” to your content
ii.
The number of followers
iii.
The number of reach – The number of people, who
come into contact with your content,
iv.
Engagement – How many people interact with your
content after their “like” or subscription(comment and shares)
v.
Conversation – how many people are prompted to
act upon seeing your content.
4.
It helps
you plan each post out for specific social networks.
It can be a real pain trying to keep up with all your social
media accounts. Content calendars allow you to post to more than one social
network at a time. This makes your followers on various social networks have a
balanced mix of informative, educative and entertaining content to keep the
engaged. It also helps you to post same
or different content at the same or different times across all your networks. It
simply helps you plan each post out for specific networks. It gives a balance
for all to networks.
5. Helps you in brainstorming
It’s quite challenging to generating fresh content every
day. Genuine success is not a one-person show.
Content calendar is a tool that will help you gain plenty of time to
find new content ideas. It is an excellent tool for brainstorming ideas to
create a blog post or other content that will resonate with your target
audience. Also by monitoring and analyzing your audience’s engagement and
feedback, you’ll gain valuable insights into their preferences which you can later
apply to your content and adjust it accordingly. It also allows you synchronize
your efforts with the other team members to get the necessary and on-time input
from all these different sources. See effective
brainstorming activities to build your content calendar
6. Prepare for special days
Preparing content for specific events such as national
observances and holidays is very essential. Sometimes you get caught up in your work and forget
these important dates. Your content calendar will help you plan and prepare
before the actual date it needs to publish. You will never miss out on
important dates. It will relieve you of posting any last-minute messed up
content.
7. It’s timely
With your content calendar publishing great content
regularly and on-time will always be on the front burner your content will be ready
when needed. It makes sure that your content is not lost in the newsfeed. Your
audience will always get to see the amazing content you’ve created for them every
day and at that specific time you have scheduled.
Some of the social media content calendar used in real
estate includes
1.
Buffer
2.
Tailwind
3.
CoShedule
4.
Agorapulse
5.
Hubspot
6.
Googledrive
7.
Trello
8.
Loomly
9.
SproutSocial
Summary
Without proper tools for organizing planning and workflows,
content marketing becomes difficult to manage in a way that isn’t ad hoc. It is
therefore important to choose the best social media calendar and build on it. Some
are free others while others are paid for. Here is a complete
guide to choosing a content calendar.
If you need to set up one, don’t hesitate. Call /WhatsApp us
on 0720982982