Why listing photos matter: 5 benefits of listing photos in real estate
It is not the write
up or the chatter about the good sized rooms that draws buyers to view your
homes. It is always a combination of two things, the location and the photos. Photos
are one of the most useful tools for selling your home. They allow buyers to
peek inside it from anywhere .It’s like having an open house without opening
your house. See main benefits of listing photos in real estate
1. Creates positive first impression that
lasts.
When homebuyers look at a real estate listing, they spend
60% of their time looking at photos. The first viewing isn’t the one where the
buyer steps through the door, it’s the one where they first see the property images
with their eyes. Great real estates photos make good first impression on buyer
and it’s that first impression that sticks even after they’ve been to look
around and sniffed the outdated carpet. If you have photos that show off the
quality of the listing, the property will sell 32% faster and with a 47% higher
asking price per square foot on average. . Make sure you’re posting only the
best listing photos if you expect to make a lasting impression and gain a
following
2. Offers a virtual tour
A virtual tour is a visual tool that replicates the
experience of visiting and walking through a property. it is a 360 degree view
of any location. It basically allows you to view any side of a property as
desired i.e turn left, right, up or down to see any side of the property.it allow prospective buyers to interact with the
home and look at features in detail without having to be on-site. After taking
all the property photos, upload your images into your software program to create your
virtual tour create your virtual tour by stitching images together. Another way
you can take panoramic images. They are usually at 360 degrees ready to be
listed.
3. Best to targeting millennial
Millennial is a visually focused generation and they have made
up the biggest population of homebuyers. They start their search online and they
expect to see amazing, professional photos. They will look at the photos first
before even looking at the property description. They spend 60% of their time
studying the photos, 20% reading the features and 20% the descriptions .No
matter how good your description is if the photos don’t appeal to them they
will not even look at it. That is why it is very important to have high
resolution images both property and personal. See a complete
guide on how to take good real estate photos.
4. Saves your time
Having professional photos on your listing saves your agent
a lot of time. One can easily give people a good experience while looking at
your property’s photos through persuasive photography. Any potential buyer or
tenant will jump at a chance to experience being in a potential house without
truly being at it before deciding and coming to a final decision. This saves
you a lot of time as a seller in the sense that a site visit will be the last
step for the buyer. The buyer I already persuaded and site visit will be confirm
in just some few things.
5. They help in brand building
High quality photos shape your brand and real estate
business. High-quality photography can
help generate leads; increase referrals market your brand, and deliver a
memorable client experience. They also provide quality content that still helps
in marketing your property. A consistent and professional brand image gives you
the confidence to go to a listing presentation and demonstrate your worth to
prospects.
Summary
Even while working with an agent, buyers still typically do
their own searches. Whether it’s print media or online, the images used to
market your property can make or break how prospects view your property. When
potential tenants can see what a property looks like, they’re more likely to
fill out an application. Having quality images allows them to imagine
themselves in the kitchen, making dinner, hanging out in the spacious living
room, or tucking the kids in at night in each of their rooms. It’s important to
use a professional photographer in your real estate business.