A guide to making good property descriptions for your real estate listing in Kenya
Real estate investment clients are dependent on technology and how well you describe the property you are about to sell. How you describe your potential property I advertisement can help you convert your prospective sales or leads to closing a sale. It may seem as an easy task that you could easily pull through as a listing agent but it is not easy at all. One needs time to create everything well in a manner that is catchy and will attract clients faster into the purchase of the property. here are some tips on how to make a good property description in real estate industry in Kenya.
𝟏. 𝐂𝐚𝐭𝐜𝐡𝐲 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞
Headlines are attractive at first sight. This is what clients see first before proceeding to the rest of your description. It is usually an introductory part to your property and first impression to clients’ matters. It needs to be specific as well as standing out. For example, having a headline like “houses for sale in Kitengela” would not be as catchy as “Move to what moves you-3 bedroom houses on sale in Kitengela.” The latter is longer yet so specific and can give a client almost all the information they may need at first sight.
𝟐. 𝐏𝐢𝐜𝐭𝐨𝐫𝐢𝐚𝐥 𝐑𝐞𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐲
Part of your property description is the pictures of your property. You may want to ask how this is related to your property description in real estate investments. Let me tell you how. Property that is clearly pictured and has details in it is more likely to attract clients than one without such details. Someone may want to see, the type of roofing in the house or probably the side of the balcony in the property. assuming the balcony was on the right side of the house and you only pictured the left side because that is what was appealing to you, you may lose a potential client because of that slight mistake. Therefore, make sure everything is well captured and detailed while uploading your property. Videos are excellent for this.
𝟑. 𝐘𝐨𝐮𝐫 𝐩𝐫𝐨𝐩𝐞𝐫𝐭𝐲 𝐬𝐭𝐨𝐫𝐲
Potential clients will have to look at this section maybe not once neither twice. What I mean is that, their attention is mostly on this part. Your property story should involve the features of the property in a short yet well described manner. For example, you could indicate;
Move to what moves you-3 bedroom houses on sale in Kitengela.
***upload your property pictures/videos***
-3 bedrooms all master en suite
-open door kitchen
-snack bars and porches and so on.
The example above has short descriptions but the features that are well described might be catchy to the potential clients and this could notably increase your potential clients to closing of the deals.
Location is like the backbone of the real estate investment in Kenya. Do not forget to indicate the location of the property you are selling. In fact, it should be inclusive in the headline. People would be interested to buy property in specific areas especially depending on their need. They want to straight away search for specific areas. Do not leave location out of the descriptions you make.
Finally, work towards actions. By this I mean, make sure you let people know where to find you, if the property is ready for viewing/inspecting and such specific details. Do not forget to let your clients be accessible to you. Create that connection in between you and your client.