Competitive Real Estate Agents: What makes you stand apart from other agents?
It is possible to stand out as a real estate agent. All you
need is to have the right approach and going an extra mile.
There are so many people venturing in real estate business every
day and this has made it so hard for real estate agents stand out. However ,
there stands a chance of setting yourself
apart from other agents. We have identifies some tips that will you make you
stand apart from other real agents.
1. Be client oriented
You must have a deep understanding
of your customers’ needs and expectations and put them over your needs. Listen
to your customers, be patient, talk to them more often and make it exciting for
them to stay in that house. Keeping your customers at the top of your mind
helps you saves and makes your business money. See guidelines
on becoming a good customer oriented
2. Make good use of social media
Creating a strong social media presence is an essential part
of your overall marketing strategy. It allows you to have a wide reach within a
short time. It’s one of the easiest ways of engaging and connecting with
existing customers and reaching out to new ones with an aim of building brand,
increasing sales and to drive web traffic. According to a study from National Association of REALTORS 77% of realtors actively
use social media for real estate in some way, shape or form,47% of real estate
businesses note that social media results in the highest quality leads versus
other sources and 99% of millennial (and 90% of baby boomers) begin their home
search online (as opposed to in-person referrals) The most popular social media
channels include Facebook, Twitter, LinkedIn , Instagram and Pintrest. Read
media marketing tips for real estate companies.
3. Have a personal website
Having your own website in real estate is very important.
Your website helps you build your brand build credibility, and to create online
presence. It’s also am marketing tool. Your website is the best marketing tool.
It serves as a virtual equivalent of a physical business for the 3 billion
internet users. A good website declares to the world that an organization
exists, what value it offers, and how to do business. When someone is looking
for the properties you sell or a business they consult Google, Bing, Yahoo, or
whichever search engine it might be. In the results, your web pages are
returned but this depends with how closer you are to the top of SERPs (search
engine results pages). The closer you are, the more likely it is that people will
visit your website and from there make your sales. Websites helps to drive
relevant traffic to the site and visitors are people who are likely to purchase
4. Email marketing
strategy is usually good when it comes to nurturing your audience especially
them hat are not ready to buy right now but will be eventually. They will someday
need a realtor, you’re already someone they know and trust as an expert. Email
puts you in control. You will know who your audience is and with the use of CRM
such as MailChimp, and HubSpot you will be able to see the people
who received and who reacted to your email. Email creates a relationship
especially when personalized.
5. Network and market
Marketing makes even the small agent appear big. Great
marketing sets you apart from your competitors. It is the primary method of
communication to let your customers know who you are and what you do. Everywhere
you go make sure you are networking. If you are meeting with friends and work
comes up in conversation, tell them who you and what you do. There are so many
opportunities for you to expand your audience. Another way of marketing is See why
marketing is important in real estate
6. Offer giveaways
Giveaways show your clients exactly how dedicated and
hard-working you are and how much you care. They make your prospective and
current clients feel they can easily use real estate promotional products. It
also builds relationship with your customers. See real estate
Being successful in real estate is not all about selling a
property and having money in your account. It’s about taking time and knowing
what the customers need and how to get exactly what they need for them. Having an ability to deliver customers’ need
is success. This is what makes you stand out as a real estate agent.