Dos and Don’ts of Real Estate Photography

Dos and Don’ts of Real Estate Photography

Real estate photography is a skill that requires knowledge and experience to produce attractive images of properties for sale. It is an important factor in helping to attract potential buyers and sell a property. Therefore, when doing real estate photography, there are dos and don’ts that you must know. Through effective real estate photography, you can highlight the property’s features, layout, and details to give prospective buyers an accurate visual representation.This guide outlines the dos and don’ts of real estate photography to help ensure that property images are of the highest quality and can help to make the property stand out from the competition. Subscribe to get updates on more helpful blogs.

The Benefits of Real Estate Photography 

  • Professional photos of a property can make it stand out and attract potential buyers.
  • It helps to increase the property’s value, as it can showcase the property’s best features in the most attractive way.
  • It helps save time and money because professional photos can advertise the property and attract buyers quickly and easily.
  • It helps to create an emotional connection between the buyer and the property. 

5 Dos of Real Estate Photography 

Get Professional Equipment

While doing real estate photography, it is essential to invest in professional equipment. Professional-grade cameras and lenses produce higher-quality images that bring out the beauty and detail of a property.

Investing in good-quality flashes and tripods can create a more consistent look across your images. Additionally, having the right software and editing tools can help to produce more natural and vibrant images.

Professional equipment will also save time, producing better results with less editing. This will result in higher-quality images that will make your real estate listings stand out.

Use the Right Lighting

Using the right lighting is one of the most important dos of real estate photography. The right lighting can make a huge difference in the photos’ quality.

It is important to ensure that the area of taking photos has enough light. As a result, potential buyers can see the property’s details. Natural lighting is usually the best option, so take photos with plenty of sunlight. If natural light isn’t available, you can use artificial lighting.

Use soft, warm lighting to make the photos look inviting and attractive. Additionally, if the property has features such as an outdoor deck or pool, take photos during the day.

Proper lighting can make all the difference in showcasing the beauty and features of a property, so it is important to ensure the right lighting when taking real estate photos.

Showcase the property’s best features

Real estate photography is an integral part of creating a successful listing. If you do it the right way, it can help showcase the home’s best features and attract potential buyers.

Ensure your photos include features like good views, unique layouts, or special finishes. In addition, take multiple shots from different angles to highlight all the home features.

Take advantage of technology

Technology is a great asset for real estate photographers. Photo editing softwares helps create stunning visuals, improve the photos’ quality, and give the photographer an edge.

With the latest technology tools, photographers can easily capture better shots, edit images, and create amazing visuals for real estate businesses. These tools allow the creation of a virtual property tour to display to potential clients. Good photos and videos can draw the attention of potential buyers. 

Take advantage of seasons 

When taking photos of a property, take advantage of the current season to create the most lovely photos. People attached to some seasons may find the property pleasing during their favourite season. 

For example, natural light is abundant in the spring and summer, and the colours are vibrant. Taking advantage of this season by taking exterior photos during this time will produce better results than in the winter months when natural light is scarce and colours are muted.  

4 Don’ts of Real Estate Photography 

Don’t entirely rely on natural light

Natural light can create soft, beautiful images but can also cause problems. If a property has windows that face east, west, or south, the light will be too strong for photography. Too much light from windows or doors, especially on the interior side of the house, can produce bad-quality images with some scorched areas.

Overexposed images do not show the property in its best light. Natural light can also be unreliable, as the amount and direction of light change throughout the day. Additionally, sunlight can cause glare and reflections on windows, mirrors, and other surfaces.

To ensure that all angles of the property are captured properly, it is important to use artificial lighting in the interior parts.

You can easily adjust artificial lighting to create the perfect lighting conditions, highlighting the property’s best parts.

Don’t over-edit photos

Over-editing photos can lead to a false representation of the property, and buyers will feel deceived when they come for a physical property tour. It is important only to adjust photos’ brightness, contrast, and saturation to make them look more appealing, but not to the point where the property looks drastically different.

When you present unrealistic photos to your potential clients, you will push them away because they will not trust you. And you will lose your best leads. 

Don’t show off pets in the background

When taking real estate photos, not showing off pets in the background is important. This can be a distraction and take away from the main focus of the photo. Additionally, it can be difficult to gauge the home’s personality with a pet in the shot.

Furthermore, not everyone likes to keep pets, and it can be a turn-off if they see some pets in the background of your real estate photography. 

Don’t take shots of holiday decorations

Not all people like some holidays. For instance, only Christians celebrate Christmas. So if you take photos of a Christmas decoration, and the client is not a Christian, they may stop pursuing the property.

Therefore, you should take plain images with no holiday decorations.


Real estate photography is a powerful marketing tool to help you attract potential buyers and maximise your property’s value. It is important to remember the dos and don’ts of real estate photography to ensure that your images are accurate and professional.

Remember to use the right equipment, hire a professional photographer if necessary, and take the time to set up the perfect shot. 

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Frequently Asked Questions

1. How do I get brighter real estate photos?

The secret of bright photos is proper lighting, whether natural or artificial. Natural lighting will be ideal if you are taking the exterior part of the property. For the interior side, you can use artificial lighting if the windows are not wide to bring enough artificial light.

2. What are the best settings for a camera?

The aperture settings which capture the best photos are between f8 and f11. 

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