Mistakes When Selling Properties in Real Estate: 5 Common Pitfalls To Avoid

There are most common reason why a property fails to sell faster and these comes from common mistakes made by real estate agents. See 5 common pitfalls to avoid.

1.       Avoid using bad photos

Your potential buyers are utilizing the internet to look for properties to purchase. The first impression is what matters most. Doesn’t matter how many channels you are advertising your properties from, if you use low quality photos you will scare off potential buyers. The photos and the videos you use to showcase your properties should be present to the eye. Potential buyers will only go to physically view the property if the photos used have an aesthetic appeal.  It’s advisable to look for a professional photographer who will take high quality photos from all angels.  Your pricing too is reflected by the kind of photos or video you have used.

2.       Not having a good property description

Good photos must be followed by relevant information about your property. Write that catchy property description that wills leave your potential buyers wanting. Good property description will help you sell your property faster. If the description is not good enough it will not grab the attention of the potential buyers. Make sure you have a compelling headline. Make it short but sweet. Talk about the features of your property. Talk about the entire neighborhood and all the amenities around the property. Make sure you see how to write attention grabbing property description if you want to stand out as a real estate agent. On your property description avoid typos and grammatical errors or any other detail that may mislead potential buyers.

3.       Overpricing

The price of a property is one of the key things that a buyer will look at. If you have set a high price for your properties you will turn off the potential buyers. Before setting your price, do a proper research on market prices in the neighborhood. See both the paste and the current sales of the property. Your selling price should be determined by the current market and not what you think you it’s worth or how much money you need at the moment. Let all potential buyers be in your market range. Learn how to rice your home for sale.

4.       Not advertising at all

When it comes to selling, your properties should be exposed to everyone who may be interested in it. It is advertising that makes sales happens. Technology has made it possible for anyone to have presence online through free social media channels. Facebook, Instagram, LinkedIn, twitter and Pintrest allows you to target certain buyers and promote you listings to them. It’s the best strategy to target the millennial who are obsessed with the internet and they are the current potential buyers. These platforms also allow us to interact with your prospective buyers and facilitate two-way communication with them. Social media advertisement should be one of the strategies that every real estate agent should have alongside other strategies like print media and use of listing platforms in Kenya. By all means make sure your properties are online.

If you can’t afford to get one, the next best solution is to use a reputable listing company that will get

5. Poor presentation

Sometimes poor presentation of properties can turn off the buyers. How you present your properties can determine what price the property finally gets sold at. It’s all about making your property stand out. For a house, give enough attention to how your property look from outside.  Clean the driveways clear all the bushes, remove weeds. It’s also important to make sure that your house is properly maintained, well furnished, well organized, painted (in neutral colors) make sure there is proper lighting etc. These are minor details that can impress potential buyers. In case of a land, make sure the grass is not to long and that there is no rubbish scattered across the land. You can consider. Do the best you can to make sure you have an opportunity for sale. See also common presentation mistakes to avoid


If you want  to attract more buyers , you must use the best approach. Avoid making petty mistakes that turn the potential buyers away.

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