Selling Land in Kenya: 6 easy steps on how to sell faster
The best thing about it is that all the resources that are required are readily available. Here are some tips that will help you sell your land so fast
1. Have a good land description
Have a catchy headline. Your headline is the first thing people will see when searching for property. It should include key features of the land you are advertising like the size , location and probably the price. Next have a very good description of your land. Mention all the features of the land and all important amenities present in the neighborhood such as the age bracket of the people who live there, schools, shopping malls, hospitals etc. A description should leave a property seeker curious to want to inquire more about your property.
2. Have good photos
The only way to showcase your land online is by posting photos. What people see online is what determines if they want to see the land in person. Therefore, high quality photos are encouraged. If your images are poorly lit, or too small to see anything, people will move on to the next listing. The best thing is to look for a photographer to take professional photos. If possible take a video to showcase it better. Learn more on how to take real estate photos
3. Make a strong first impression
The first impression is what really matters. Before you decide on taking buyers on a site visit. You need to make the land look presentable. Present to buyers a land that has its potential.
It might not be as perfect, but try to trim overgrown trees and bushes and grass that could make it hard for someone to see the beauty and the value of your property. You can go ahead and plant some good grass and wildflowers. You can also create walking paths to allow the potential buyer to have a clear view of the land and neighborhood.
4. Do proper pricing of the land
The price of the land is one of the key things that a buyer will look at. The process of selling land is more often derailed by poor pricing strategy than any other factor. Before setting the price for your land it is advisable to research the market prices around the market prices around your environment to avoid overpricing or underpricing. To get accurate valuation seek advice from knowledgeable agents or hire an assessor.
5. Have proper documentation
It’s always good to be prepared as the property owner. The other important document that you must have is the title deed. Tittle deed is the actual proof of ownership and if t’s not ready at the point of purchase the buyer is likely not to make payments.
After all the payments for the property are made to the seller, you will need to sign a title transfer document. This document is the one used to transfer the ownership of the property from the owner to the buyer.
The other important document that the buyer will require is seller’s identification card. This is for the buyer to know the land owner. See all documents that customers will need when buying a land.
6. Market your land
Sometimes it’s hard for people to do business with someone they have never heard of. That’s why marketing strategies are important, even in real estate world.
When everything is set, it’s always good to make your product known. These are some of the ways that you can make your land be known.
i. Market it within your network
Let your locals know you are selling a land. When your network knows about your land that is on sale, you create better chances of getting buyers. Make your friends to know about it, let them know about your social media posts. Ask them to share with their friends too.
ii. Put a sign on your land
Put up a sign in highly visible spot and make sure it is easy to read from a distance. Use a customized instead of the normally used generic For sale’ sign. On the sign board include your contact information, size and key property feature.
iii. Social media platforms
Creating a strong social media presence is an essential part of your overall marketing strategy .It allows you to get reach to a large number of people within a very short time. It’s actually the easiest and the cheapest marketing strategy. The most popular used social media channels include Facebook, tweeter, LinkedIn, Instagram, and pintrest. They help you attract the right customers with the right information at the right time and help you showcase your land to potential customers at the right times. Learn more on social media tips for real estate companies
Create social media pages and grow it by simply being consistent and posting interesting and relatable content for your audience. See also tips to improve your online visibility and follower engagement.
iv. Look for the best land listing sites
It’s always good to use the resources provided by the internet. There variety of listing sites that allows users to post their lands that is sale. These sites are created to advertise or list properties. They make it easy to reach broader audience who turn to buyers. Most of them are user-friendly. Some are charged while others are free. Thousands of real estate agents in Kenya list their properties on Property254 site for free.
