The Top 7 Real Estate Listing Sites in Kenya

Nowadays, buyers are searching for properties for sale on the internet and conduct online research before partnering with an agent. If you’re anything like me, you can ALWAYS use another real estate listing website to advertise your property listings  especially when that platform is FREE.

Here is a comprehensive list of the best real estate listing websites in Kenya. I have included a mix of property listing websites that you will easily recognize, some of these real estate advertising websites are more established, some of them have a more targeted audience for real estate. You will also find included real estate listing sites with varying amount of traffic than others.

So, let’s dive in.

1.    Jiji

 Jiji is a free classifieds portal for multiple products and services including properties available for sale in Kenya. This is the real estate listing website that most people think of first for listing properties for sale due to its wide reach.  It is free to advertise your property listing on Jiji.  Once you create a free listing, you can boost your properties so get more people to view it. The paid packages are quite affordable.

With the hundreds of visitors that the site gets each month, it’s hard not to list on this platform.  It’s also worth noting that many property buyers start their search with Jiji, so it’s a great way to gain exposure to a massive audience at no cost.

You’ll want to beware of scammers – so take time before jumping into anything.

2.    Property254

This is a relatively new real estate listing website dedicated to listing properties for sale only. Compared to other  websites, it can be considered an upcomer by most. The site has an average 10,000 unique visitors on a monthly basis with thousands of listings from over 1,500 agents.  

As the site continues to grow,  its a fantastic way to increase your chances of finding a buyer for your property. You can register for free and see your sales grow.

The website is optimized for land and plots for sale due to its unique map-based search for real estate. 

Read more: How property254 helps you succeed as a real estate agent in Kenya

3.    Property24

 This real estate listing website is part of an international network of property portals in Africa and is designed specifically for advertising real estate properties. The website aims to become the number one marketplace for buyers and sellers of real estate in Kenya. The website allows you to list both properties for sale and properties to rent in Kenya.

With thousands of monthly visitors and ease of use, Property24 is an ideal platform to promote your properties for sale. Additionally, it is free to post ads on property24. You can also opt to promote your properties to increase visibility.

The only downside is that the large number of active listing means that you are competing with thousands of other ads for visibility and you must keep refreshing your listing to stay at the top of the recently listed properties.

 4.       Buyrent Kenya

This is one of the popular property listing websites in Kenya. The website was launched in 2012 and has been registering steady growth in traffic. The website allows you to list both properties for sale and properties to rent in Kenya.

This real estate listing site is a great fit for people selling to a targeted audience of real estate buyers particularly in the upmarket areas of Kilimani, kitisuru, Westlands and Upper Hill.  This real estate listing website is again also designed specifically for the real estate and is focused specifically on being the most trusted marketplace for buyers and sellers of real estate.

The website does not have a free version, so be prepared to boost your properties to increase visibility. However, if you are dealing with upmarket properties, this is the website to use as the cost to list is not prohibitive.

5.      RE/MAX Real Estate

RE/MAX is a world-leading brokerage with a network of over 100,000 in more than 100 countries across the globe and according to their website, Nobody sells more real estate than RE/MAX. Like other brokerage sites, browsers on RE/MAX’s listing site will be connected with one of their local agents. 

This website is a member only, so you must join RE/MAX to list on the website. The website does not appear to bring a lot of visitors. And while the brand is recognized globally, it is not a big player in the local market as a listing website.

6.    Pigiame

This platform is well designed, looks great and it makes the process of putting together a listing very easy. The great thing about Pigiame is that it’s one of the few online real estate marketplaces that also allows property owners to post real estate listings for free but has a paid option where you can boost your property.

Considering this website brings a fair amount of visitors each month, it may very well be worth your time and effort to upload your listing details to this website. The only drawback is that Pigiame is not an exclusive property portal.

7.    Social media

 Facebook, Instagram, LinkedIn and other social networking sites remain good options to list. Facebook remain the best medium when selling property. In addition to being the dominant player in social media today, Facebook has also grown into a very active and effective place to buy and sell real estate. Whether you choose to post properties for sale on your page, Facebook marketplace or in Facebook Groups, Facebook offers an opportunity to get more exposure.

Also Read: 7tips to improve Your Facebook Page visibility and follower engagement

Its free to post properties on Facebook and you can also ran ads. Facebook’s targeting abilities allow you to get your ad in front of the people who will find it most relevant. It’s also possible to link to your website so you can always include the more detailed listing information there.

Important! 5Secrets of Generating Real Estate Referrals through Facebook

What will you do now?

Remember, the goal is to get your listing in front of as many potential buyers as possible. Therefore, look at what each of these options can bring to the table, particularly the free ones to start off.

While it’s easy to assume your property listings only belong on websites with tons of traffic, I think it’s also important not to overlook the value of having your listings in front of many different audiences. Even when an advertising outlet is less recognized or newer to the market, it could still be worth your while to post your property information there.

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