Tips For Real Estate Online Networking

Integrating online strategies in your real estate business is one thing that can boost your overall performance. Most people spend more hours on online platforms than on TVs, radios, and Newspapers. That shows how important it is to build your online presence for your real estate business.This blog explains the tips for real estate online networking and how it can help grow a property business. You’ll also learn how you’ll benefit more once you start building your online network. We share free tips to help buyers and property investors to make the right decisions in whatever they do. Subscribe to our mailing list to be among the first people to learn our updates.

Online Tools for Networking

Social Media

You can connect with potential clients and customers. However, it’s important to use social media wisely and not overdo it. Too much self-promotion can be a turn-off, so focus on sharing interesting and useful information with your followers.


You can connect with potential clients and customers via email, but it’s important to use it wisely. Don’t spam people with unsolicited emails. In addition, ensure you’re providing them with something valuable.


Blogging can be a great way to share your thoughts and ideas. However, it’s essential to educate your audiences accordingly. Too much self-promotion can be a turn-off, so focus on sharing interesting and valuable information.

Tips for Effective Online Networking

1. Set Goals

Goals are desires you want to achieve from doing something. As a real estate investor, you can have goals on what to accomplish by the time you have a solid online real estate network. 

You should set goals that are specific, measurable, achievable, relevant, and time-bound (SMART).

Specific goals mean you set tangible and visible goals. Measurable goals indicate that you can easily quantify how far you’ve gone with your goals. You can measure your goals using analytics of conversion, views, and leads you generate. 

Set achievable, realistic, and attainable goals. You don’t have to set huge goals that are hard to achieve. Instead, once you achieve small goals, they motivate you to set bigger ones. 

Relevant goals are those that are aligned with your larger objectives. You should set goals that align with technology involvement. 

Time-bound goals are those that have a deadline. For instance, you can focus on generating 10 real estate deals within one month. Deadline pushes you to achieve your goals on time without fail.

2. Research Platforms and Communities

The internet has become a powerful tool for real estate professionals. However, only the right tools generate actual leads to your real estate network. 

Investors can build a solid online real estate network by harnessing the power of online platforms and communities. 

As we said, you can use social media, email, and websites to build your online real estate network. 

The most prominent social media platforms you can leverage to build online networks are Facebook, Instagram, and Linkedin.


Facebook is one of the most popular social networking platforms today. It has over 1.9 billion daily active users and continues to grow. For real estate professionals, Facebook can be a great way to connect with the right network and build your business. 

Ensure to use a professional profile picture. You can use your photo or a property photo. You should have a professional photographer take quality photos and design them a little bit. 

Fill out your profile information. People who land on your profile should quickly learn about you and your business. Include your contact information, website, and a brief description of what you do.

If you want to reach a larger audience, use Facebook ads. They are a great way to reach a targeted audience with your marketing. You can target people by location, interests, and other factors.

Join relevant groups. Ensure you join local and international real estate groups. These groups can help you build a real estate online network quickly. 

When you share content on Facebook, ensure it’s relevant to your target audience. Posts about industry news and tips for buying or selling should be your top priority. 


LinkedIn is a business-oriented social networking service that operates via websites and mobile apps. LinkedIn is mainly for professional networking, including employers posting jobs and job seekers posting their CVs.  

LinkedIn o is a great platform to build an online network with professionals in the real estate industry. People join LinkedIn intending to build professional relationships, which later turn into leads. 


Instagram is a photo and video-sharing social networking service owned by Meta, Inc. The app allows you to upload photos and videos, which can be edited with filters and organised with tags.

You can also browse other users’ content by tags and locations and view trending content. In addition, you can “like” photos and follow other users to add their content to a feed.

This social media platform helps you create an online network with video and photo lovers. It is good to draw their attention by posting high-quality images and video tours of properties. 


A website is an online platform where you can list your properties in one place in accordance with location, price, and features. 

You can attract an audience by sharing informative and helpful tips in the blog section. Eventually, you’d have built an online network of real estate professionals.


Email is a great tool to reach thousands of individuals across the globe. You can also segment your audience according to location and interests.

The good thing is you build a one-on-one relationship with your recipient. An email can turn an audience into a useful lead. 

3. Invest in Quality Content 

After choosing the right platforms, you should fill them with useful content, not just any content. You can hire a professional to help you write the right content for your target audience. 

Investing in quality content is one of the best ways to make the most of your social media time. It means creating or curating interesting, informative, and engaging content for your target audience. 

Not only will quality content help you attract more leads and grow your business, but it will also help you build relationships with your clients and referral partners. When you provide value to your network, you become a trusted resource, and that is priceless.

4. Build Connections

At this stage, you have all it takes to build connections in your online network. You can start by replying to comments and your audience’s questions and concerns.

You can learn from their experiences, get advice and support, and collaborate on projects.

Ensure you join relevant online communities and forums on social media. In these groups, ensure you are an active member and share informative content. This idea will help you connect with professionals in the real estate market. 

You can also attend online events and webinars. In these events, you meet people with similar goals and understanding of the real estate network. Be wise enough to get their contacts for future collaborations. 


As we have seen, real estate online networks are easy to build once you follow our tips in this blog.

You can read our blog post about the key professionals you should have in your real estate network. 

Feel free to comment below on your views about creating a real estate online network.

Frequently Asked Questions 

How do I make my real estate website stand out?

You start by designing your website to be visually appealing to your visitors. Afterwards, fill it with high-quality and informative content. The final stage is marketing your content through Google Ads, social media and email marketing.

What are the top tips for real estate online networking?

You can start online networking with the following tips.

Set realistic goals

Choose platforms to network 

Attract professionals with quality content

Build strong connections with buyers and other investors

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